![]() With only one retail store in Mar del Plata, Argentina, its popularity has skyrocketed on Instagram thanks to its in-house star, Rochi, and collection of trend-led pieces available for sale to fans (which the brand refers to as “Diosas,” or goddesses). Roma by Rochi is a fashion brand that empowers women to embrace their personal style. Then, the bot directed them to sign-up for the event. If people entered the Instagram Messenger chatbot through the keyword “summit”, they chatted with the bot to learn more about his upcoming event, Success Summit. Using Man圜hat’s Randomizer tool, the bot replied to people individually with various responses so no one got the same blanket statement. With Man圜hat’s Story Mentions trigger in place, Brookes’ Messenger bot responded to people’s messages and Story mentions automatically, making them feel heard and valued. Chatbots help engage followers at scale.He used Instagram Automation by Man圜hat to streamline conversations and respond to every one right away.īrookes’s chatbot helped him achieve a 40% lift in Instagram story engagement and drove 200 sales page views in 30 minutes during one campaign. Brookes gets a ton of Instagram DMs daily, but can’t reply to everyone promptly. His Instagram account has over 140,000 followers and is the main communication channel with his audience. They could sign-up or continue to get more information at any point in the conversation.įrazer Brookes is a popular network marketer that educates other network marketers on how to grow their business on social media. Once inside the Instagram Messenger experience, users could learn more about the masterclass and its offering. For Donna Eden, a guest teacher for the masterclass, people message the brand with the keyword “energy” to trigger the bot flow. ![]() Mindvalley created Instagram stories with CTA text telling people to message a specific keyword sign-up for the masterclass. Lessons learned from this chatbot example: The results included a 522% increase in masterclass signups and a 99% decrease in response time on Instagram.
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